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Dreaming, Pursuing, and Building Dreams

Every Blue Bottle Coffee store that encourages the idea of "dreaming" is unique, designed to seamlessly merge with its surrounding community and architecture. This new Blue Bottle Coffee, adjacent to the Shanghai LEGOLAND Resort, echoes the colorful, block-themed nature of the park and extends the LEGO elements that inspire creativity and imagination.








Lego diagram
©Atelier xy



Ordering your coffee on a LEGO brick

The architect took the typical brick as the basic component build up the installation as a coffee bar, employing a visually striking combination of blue and white. The white “brick” at the base became the coffee counter, while the blue “brick” created the suspended ceiling structure in the middle. The white “brick” on top t is angled towards the store entrance, extending outward from the glass curtain wall. This prominent protrusion serves as an eye-catching element on the facade and became a perfect spot for the logo of Blue Bottle.

















Coffee Bar







Lego diagram
©Atelier xy



Inside the store, core elements inspired from the Technic series, including the beam, connector, and axle, have been smartly incorporated into the coffee tables, the merchandising display, and the suspended ceiling. Such approach not only responds to Blue Bottle's minimalist aesthetic but also aligns with the playful and relaxing atmosphere of the neighborhood.

Project Name: Bluebottle Coffee LEGOLAND
Architect’s firm: Atelier xy 向域设计事务所
Project Type: interior
Location: Shanghai, China
Completion Date: July. 2025
Area: 150 sqm
Design team: Qi Xiaofeng / Wang Yuyang / Zong Xuemei /
Photographer: Wen Studio
Furniture : HAY
Materials: Cement Precast Bricks / FENIX / Stained Wood / Glass Bricks /  Engineered Stone / Stainless Steel
Please contact us via the email address below before publishing this project on your own platform due to copyright issues on the photos. We will respond to you asap. Thank you.


向域设计事务所
Atelier xy
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