Reception
©Wen Studio
©Wen Studio
Facade
©Wen Studio
©Wen Studio
Beyond Boundaries
TSUBO, established in 1998, takes "Luxury Outdoor" concept as the brand's DNA. It aims at spreading the urban outdoor lifestyle while devoting itself to the development of sustainable fashion.
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Display
©Wen Studio
TSUBO, established in 1998, takes "Luxury Outdoor" concept as the brand's DNA. It aims at spreading the urban outdoor lifestyle while devoting itself to the development of sustainable fashion.
Display
©Wen Studio
Layout
©Atelier xy
Atelier xy implanted the concept of "Folding Studio" into TSUBO store, and the main characters of the story are a pair of " globe-trotter ". They sit solemnly at their desks, sipping whisky and brainstorming. Their similar aesthetics and overlapping work content make their outfits and objects mirror-like.
Space & display
Atelier xy always think from the perspective of the products to explore its deep-seated properties, and focus more on giving prominence to the product itself, rather than the revolutionary design.
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Clothing area
©Wen Studio
Atelier xy always think from the perspective of the products to explore its deep-seated properties, and focus more on giving prominence to the product itself, rather than the revolutionary design.
Clothing area
©Wen Studio
Display area©Wen Studio
Shoes display
©Wen Studio
Detail
©Wen Studio
Details & Materials
The precise control of every prop detail, such as changing the materials, light, angle and all related scales with patience is essentially our reflections on the architecture form and explorations of every fields.
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Window display
©Wen Studio
The precise control of every prop detail, such as changing the materials, light, angle and all related scales with patience is essentially our reflections on the architecture form and explorations of every fields.
Window display
©Wen Studio
Project Information
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Project Name: TSUBO
Architect’s firm: Atelier xy 向域设计事务所
Project Type: Small retail
Location: Shanghai, China
Completion Date: Aug. 2022
Area: 92 sqm
Design team: Qi Xiaofeng / Wang yuyang / Ye Zhuoran / Zhu Shuyao
Photographer: Wen Studio
Lighting consultant: Viabizzuno
Furniture: Auro object / flos / magis / stellar works
Materials: Walnut / antique brass / stainless steel / lychee glass / leather / velvet / carpet
Please contact us via the email address below before publishing this project on your own platform due to copyright issues on the photos. We will respond to you asap. Thank you.